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A GREAT NEWS TO START OUR WEEK!

A GREAT NEWS TO START OUR WEEK!
Image Source: www.campaignbrief.com


In 2012, our Tourism slogan "It's more fun in the Philippines" had launched and the Philippine Government and ourselves have seen the growth of tourists in the Philippines. Not only did it apply to the foreigners, but also to Filipinos like me who got inspired to explore the country.

It comes as no suprise that the “It’s More Fun in the Philippines” slogan has won a bronze from the Asia-Pacific Tambuli Awards.

Ramon Jimenez, Jr., our Tourism Secretary, also received a Tambuli Crimson Award on “Industry Leadership for Good” for promoting our country with the excellent use of marketing communications.

Jimenez shared in a statement that “Five years ago, no one could have predicted that tourism would one day be the third-largest dollar-earning industry in the Philippines. Today, this has become a reality,”.

“To be eligible for a Tambuli, an entry must show how its brand uplifts society, creates positive change and correlates purpose with purchase,” shares Inquirer.net. 

The Asia-Pacific Tambuli Awards started in 2012 and was organized by the School of Communication of the University of Asia and the Pacific.

Source: Inquirer.net PREEN

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